Six Emerging Trends in Higher Education Marketing
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5/23/2017
When: Tuesday, May 23, 2017
12:30 pm - 1:30 pm EDT
Where: United States
Presenter: Bart E. Caylor, Caylor Solutions


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Presenter: Bart E. Caylor, Caylor Solutions

Summary:

Today's digital marketing is one of the most fluid and changing forms of communication ever. This Coffee Break will explore six of the emerging trends in higher education marketing that is changing how institutions are impacting enrollment, development and communications with an audience that is more savvy and and selective due to information overload. Learn effective trends and best practices to take back to your institution to impact change and innovative thinking which may ultimately impact the bottom line.

Learning Objectives:

  • The Power of Content
  • The YouTube Phenomenon
  • Inbound Marketing
  • Personalization – Show me that you know me
  • Automation – Multiply Your Effectiveness
  • Digital Responsiveness and Mobile Trends

Target Audience:

Anyone who can impact the institutions decision and direction for marketing and communication to better meet goals and objectives to impact institutional health.